Sneakermads
Web for streetwear and hype retailers in Argentina

tech stack
- Next.js v16
- Payload CMS
- Neon (Postgres serverless)
- Cloudflare R2
- Tailwind CSS V4
- Motion + Lenis Scroll
Argentine Streetwear Storefront
A showcase website with a self-managed catalog for an Argentine brand that resells limited-edition sneakers and streetwear.
The Problem
SneakerMads operated entirely on Instagram and WhatsApp. It worked for sales, but they didn’t have a home of their own on the web: a professional site where they could direct customers, show current inventory, and convey that the brand is legit.
They didn’t want an e-commerce site with a shopping cart and payment processing. They wanted something simpler and more in line with how they already operated: a digital storefront, always up to date, that would close the sale right where they were already closing it—in the chat.
The Solution
A showcase website with a self-managed catalog: SneakerMads uploads, edits, and removes products when a new drop arrives, without touching any code or relying on anyone else.
Each product has a direct button to WhatsApp with a pre-written message, so the customer can ask questions or arrange the purchase with a single tap—no friction, no forms, right where the brand already operates.
And most importantly: the website had to feel like SneakerMads. We maintained its identity but brought it into a more modern, luxurious, and vibrant space, with carefully crafted animations that make the catalog feel like an experience, not just a list of products.
Result
SneakerMads went from having a temporary presence on social media to having its own home on the web: a professional online storefront, always featuring the latest inventory, which strengthens trust in the brand and gives every customer a reliable place to shop—without taking them away from the channel where they were already completing their purchase.